The Blockchain Meets Retail
Blockchain technology is enabling retailers to power new loyalty applications, prove authenticity, and bring their products to life in digital experiences.
While the bloom is off the rose for crypto, retailers and brands continue to experiment with the blockchain as they look for new and exciting ways to engage consumers. Notable examples include Starbucks’ blockchain powered loyalty program,Gucci’s expansion into Roblox, and Dolce and Gabana’s multi-million dollar virtual dress sale. While it is too soon to tell if any of these specific efforts will stick, it is safe to say that retail will increasingly embrace the blockchain over the coming years.
The maturation of blockchain technology combined with an increased willingness to wrap Web 3.0 in a Web 2.0 skin have allowed retailers and brands to launch initiatives that appeal to more than just crypto fanatics.
- Luxury retailers
- Metaverse and gaming platforms (Roblox, Fortnite, etc)
- Emerging brands looking to reward loyal supporters
- Owners of high-quality IP
What Areas Excite Us Today?
- Authentication of physical products
- Customer loyalty
- Creation of digital goods for use/display in digital environments
01 — SMB Tools
The FinTech SMB Bundle
SMBs need technology to automate workflows and remove friction so they can focus on what matters most.Read More
02 — Blockchain
Blockchain Meets Retail
Blockchain technology is enabling retailers to power new loyalty applications, prove authenticity, and bring their products to life in digital experiences.Read More
03 — Supply Chain
Reinforced Supply Chain
New technology for logistics, freight, and beyond aim to improve the broken global supply chain.Read More
04 — Loan Servicing
Modernizing the infrastructure to manage, view, and collect loans will not only result in upside for providers but remove unnecessary friction from already painful consumer actions.Read More