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Meet the Team

Dan Rosen

Partner

Dan has been investing in tech startups for 20 years. He founded Commerce Ventures with the vision of creating a sector-focused firm that demonstrably helps its portfolio companies.

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Dan has been investing in tech startups for 20 years. He founded Commerce Ventures with the vision of creating a sector-focused firm that demonstrably helps its portfolio companies.

At Commerce, Dan focuses on technology innovations in the payments, financial services and insurance fields. He serves on the boards of Blooom, ClickSWITCH, Kin and Socure, and participates as an observer on several other portfolio boards, such as BillGO and MX Technologies. Prior to starting Commerce Ventures, Dan was a Principal at Highland Capital Partners, where he focused on mobile and payments-related startups. He has also worked as an Associate at HarbourVest Partners, in Corporate Development at RSA Security, and as a financial services software consultant for American Management Systems (now CGI Group).

Dan studied Finance and Information Systems at the University of Pennsylvania and earned an MBA with Distinction from Harvard.

Fun Fact: Dan funded his adolescent baseball card and comic book collecting habits by delivering the Boston Globe newspaper early each morning (rain or shine).

Matt Nichols

Partner

Matt has been an investor in and operator of early stage technology companies with roles at Highland Capital Partners, Morgan Stanley, Google, and Gemvara.

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Matt has been an investor in and operator of early stage technology companies for 20 years. He has a specific focus on commerce and retail technology.

Prior to Commerce Ventures, Matt was the CEO of Gemvara, a disruptive jewelry eCommerce business that was sold to Berkshire Hathaway. Matt also worked as a venture capitalist at Highland Capital Partners and Morgan Stanley Venture Partners where his investments included Bullhorn (Acq’d by Vista Equity Partners), Pixable (Acq’d by SingTel), Avamar (Acq’d by EMC), Tarari (Acq’d by LSI), and Perceptive Software (Acq’d by Lexmark). Matt was a member of Morgan Stanley‘s Technology Corporate Finance team where he was part of the Google IPO team and also spent time in Google’s corporate development group.

Matt studied Economics at Pomona College and earned an MBA with high distinction from the Tuck School of Business at Dartmouth.

Fun Fact: Matt was once a nationally ranked badminton player.

Ysbrant Marcelis

Development Partner

Ysbrant has been an operating executive in the financial services and commerce industries for the past 15 years, including roles at Vantiv (now Worldpay), Citi, and Booz.

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Ysbrant has been an operating executive in the financial services and commerce industries for the past 15 years. His experience includes leading strategy and business development across four continents for Fortune 500 companies as well as start-ups.

Prior to joining Commerce Ventures, Ysbrant led enterprise strategy and business development at Vantiv (now Worldpay). Prior to that, he served as SVP & Director of Global Digital Strategy at Citigroup, where he led initiatives focused on mobile strategy, global payments infrastructure, consumer digital, and cross-Citi digital governance. Ysbrant started his career with Booz & Company, where he advised financial services, telecom and media clients in the U.S., Europe and Middle East. Ysbrant was also a Co-Founder of OpenRevolution, which was created to leverage mobile to expand access to financial services across 25 countries and 5 continents.

Fun Fact: Originally from Amsterdam, Ys has lived in 4 countries and traveled to over 35.

Vivek Krishnamurthy

Senior Associate

Vivek joined Commerce Ventures from Financial Technology Partners where he worked on numerous M&A and Private Placement transactions for FinTech companies.

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Vivek joined Commerce Ventures in 2017 and was promoted to Senior Associate in 2018.

Previously, Vivek was an investment banking analyst at Financial Technology Partners where he was involved with numerous M&A and Private Placement transactions for growth and late stage FinTech & InsurTech companies

Vivek is a graduate of the University of Southern California’s Marshall School of Business.

Fun Fact: Vivek is a documentary nut and has watched 200 (and counting!) films.

Zhenni Liu

Senior Associate

Zhenni is an investor at Commerce Ventures. Prior to joining Commerce, Zhenni was a seed-stage investor at Peterson Ventures. She also held roles at Sephora and Bain & Co.

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Zhenni joined Commerce Ventures in 2019. Prior to Commerce Ventures, Zhenni was an investor at Peterson Ventures, a seed-stage fund in Salt Lake City that invests in SaaS and Digital Commerce. Before Peterson, Zhenni spent time at Sephora on Digital and Omni-Retail strategy and growth, and had also worked at retailers including Athleta and Outdoor Voices. Zhenni started her career at Bain & Company working with clients in tech, consumer, and consumer private equity.

Zhenni graduated from the University of Southern California with a double major in Business and Accounting.

Fun Fact: Zhenni is a certified yoga instructor.

Cassie Fabel

Office Manager & Executive Assistant

Cassie is our Office Manager and Executive Assistant to Dan Rosen and Matt Nichols. She handles administrative logistics and strategic executive support. Previously, she held executive support and planning roles with Verizon, Pinterest and Sofinnova Ventures.

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Cassie is our Office Manager and Executive Assistant to Dan Rosen and Matt Nichols. She handles administrative logistics and strategic executive support. Previously, she has held roles with Verizon, Pinterest and Sofinnova Ventures in Executive Support and planning roles.

Cassie graduated from San Francisco State with a BA in Liberal Studies with an emphasis on Parks and Recreation Programs.

Fun Fact: Cassie is very active in the Swedish American Patriotic League of San Francisco but she is not actually of Swedish descent.

Andrea Fitzhenry

Executive Assistant

Andrea has been a member of the Commerce Ventures team since 2014. Since joining she has helped with a variety of administrative efforts including executive support and event planning. Previously, she has held Executive and Marketing Assistant roles at Highland Capital Partners and Pyramid Management Group.

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Andrea has been a member of the Commerce Ventures team since 2014. Since joining she has helped with a variety of administrative efforts including executive support and event planning. Previously, she has held Executive and Marketing Assistant roles at Highland Capital Partners and Pyramid Management Group.

Andrea graduated from Massachusetts College of Liberal Arts with a major in Business Administration with a marketing concentration and a minor in English Communications.

Fun Fact – Andrea is mom to 1 son, 2 daughters, an Italian Greyhound and a long-haired miniature Dachshund.

Pete Kight

Senior Advisor

Pete is an independent investor and advisor to Commerce Ventures. He was recently Managing Partner at Comvest Partners, which he joined in 2010. Prior to joining Comvest, Pete was the Founder, Chairman, and CEO of CheckFree Corporation.

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Pete is a senior advisor to Commerce Ventures and an active independent angel investor. He has been involved since the inception of our firm and works closely with Commerce Ventures on investments and thematic work in the payments and banking fields. Pete was the Founder, Chairman, and CEO of CheckFree Corporation, which he led from start-up in 1981 until December 2007 when it was sold to Fiserv (FISV) for $4.4 billion. At the time of sale, CheckFree was a primary global supplier of electronic banking technology and services, the largest provider of electronic billing and payments services, with revenues of $1.1 billion. Pete has served on several public and private company boards, including Akamai (AKAM), Blackbaud (BLKB), Cartera Commerce, CynergyData (Chairman), Fiserv (where he also served as Vice Chairman), Huntington Bancshares (HBAN), Kabbage and Manhattan Associates (MANH).

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