Brock is a CEO, entrepreneur, angel investor, builder of enterprise value, and passionate advocate for consumers and their interactions with digital media and E-commerce. Currently, he is the founder and CEO of Metamorphosis Partners a startup focused on building companies focused on the pet consumer leveraging digital technology. He was previously the EVP/Chief Innovation & Digital officer at Petco following the acquisition of his startup company PetCoach (a revolutionary platform in pet healthcare). He has been CEO/Founder of Pet360 (acquired by Petsmart) and also Fathead. Brock is also managing partner of Atai Ventures angel investments, co-founder of ICONYC (www.iconyclabs.com), an accelerator focused on seed stage Israeli tech companies, and an investor/adviser/board member for over seven startups. A graduate of University of Colorado Boulder, he is the father of two girls and pet parent to his golden retriever named Boulder.